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Communication: Meaning, Scope and Types

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                             Communication can broadly be defined as exchange of ideas, messages and information between two or more persons, through a medium, in a manner that the sender and the receiver understand the message in the common sense, that is, they develop common understanding of the message. The word communication is derived from the Latin word ‘communicatee’, which means to share, impart, participate, exchange, transmit or to make common. It emphasizes on sharing common information, ideas and messages. It is not merely issuing orders and instructions. Communication is a two-way process of exchanging ideas or information. One person alone cannot carry out communication. When you communicate, there has to be a receiver or an audience that would reciprocate. Only then can your communication be complete. Communication is a process of transmitting and receiving verbal and non-verbal messages. It is considered effective only when it achieves the desired reaction or response f